Baku:Exhibition World Bahrain (EWB) has entered into a two-year Diamond Sponsorship agreement with UFI, the Global Association of the Exhibition Industry. This agreement was formalized during the 93rd UFI Global Congress held at EWB from November 2 to 5. The Diamond tier represents the highest level of sponsorship within the association.
According to Bahrain News Agency, as a Diamond Sponsor, EWB will benefit from enhanced visibility across UFI's extensive international network, which includes exhibition organizers, venue operators, industry associations, and partners. This sponsorship also grants EWB access to industry leaders through UFI's global and regional events, research, education programs, advocacy efforts, and communication platforms.
The agreement provides EWB with sectoral and geographical exclusivity, making it the sole Diamond Sponsor among Middle East-based venues and service providers during its tenure. Sara Ahmed Buhejji, CEO of the Bahrain Tourism and Exhibitions Authority (BTEA) and Chairperson of EWB, expressed that this sponsorship is crucial for Bahrain's international stature in the exhibitions and business events sector. It presents an opportunity for Bahrain to engage with industry leaders and showcase its capabilities as a host for major events.
Chris Skeith OBE, CEO and Managing Director of UFI, welcomed EWB as a Diamond Sponsor, highlighting the partnership's shared commitment to the global exhibitions industry's growth. He emphasized Bahrain's ambition and potential as a host for international exhibitions and business events, anticipating collaboration opportunities with BTEA and EWB.
Over the next two years, the sponsorship will back a program of international engagement and tailored activations at UFI events, including the Global CEO Summit and regional conferences. EWB will also gain exposure through UFI's digital platforms, industry publications, and social media channels, reinforcing Bahrain's commitment to strengthening international partnerships and bolstering its business events sector.