Manama:Sarah Ahmed Buhejji, the Chief Executive Officer of the Bahrain Tourism and Exhibitions Authority (BTEA), has emphasized the critical role of international partnerships and innovation in reinforcing Bahrain's status as a premier destination for exhibitions and conferences.
According to Bahrain News Agency, Buhejji participated in a panel discussion titled "Turning Challenges into Opportunities Building Confidence and Accelerating Growth" during the 93rd UFI Global Congress at Exhibition World Bahrain. She highlighted the need for enhanced flexibility and international cooperation to foster confidence and sustain growth in the industry amidst evolving market conditions.
Buhejji outlined BTEA's efforts to bolster Bahrain's competitive edge in business tourism. These efforts include expanding partnerships, developing national capabilities, and attracting significant international events that contribute to tourism growth and the broader economy.
She stressed the importance of operational readiness, effective stakeholder coordination, and the ability to adapt swiftly to changing circumstances to ensure the continuity of business and maintain sector confidence. Moreover, she noted that investment in infrastructure and strong public-private partnerships are crucial for the industry's development. Exhibition World Bahrain has notably enhanced the Kingdom's capacity to host international events across various sectors and scales.
Additionally, Buhejji pointed out that the exhibitions and conferences industry generates extensive economic benefits by supporting trade, investment, and growth across tourism, hospitality, aviation, transport, and other services. She emphasized that the success of events should be measured by their long-term economic impact and contribution to the national economy.