Manama:Bahrain Food Holding Company, Ghitha, and Masar Group W.L.L., a Bahraini firm specializing in marine transportation and logistics, have entered into a Memorandum of Understanding (MoU) to explore collaborative efforts in food distribution and logistics within Bahrain and regional markets.
According to Bahrain News Agency, the agreement involves joint investment opportunities, cooperation, and knowledge exchange between the two companies, both of which are part of the Bahrain Mumtalakat Holding Company portfolio. The MoU was signed by Mahmood Zainal, CEO of Ghitha, and Yusuf Khalifa Al-Manea, CEO of Masar.
The partnership aims to leverage Masar's logistics and distribution services for Ghitha and its portfolio companies, assessing food logistics infrastructure, and potentially establishing a joint venture for food logistics activities within the Food City project. Opportunities for expanding regional and international market access for Ghitha's products through Masar's network will also be explored, along with technological solutions in digital tracking, inventory management, and food safety compliance.
Mahmood Zainal of Ghitha emphasized the importance of efficient and reliable logistics to Bahrain's food sector growth, stating that the collaboration aims to enhance storage, cold-chain, and distribution infrastructure in Bahrain, connecting products with regional markets. Yusuf Khalifa Al-Manea of Masar expressed satisfaction with the partnership, highlighting the synergy between Masar's logistics experience and Ghitha's market position, which aims to strengthen food supply chains and contribute to the national economy.