London:The Bahrain Tourism and Exhibitions Authority (BTEA) participated in the World Travel Market (WTM) London 2026, which took place from November 3 to 5. This event is recognized as one of the leading international travel and tourism exhibitions, attracting numerous exhibitors and industry professionals worldwide.
According to Bahrain News Agency, Bahrain's presence at the event included a national pavilion that highlighted the strategic partnership between the public and private sectors in promoting the Kingdom's tourism industry. The pavilion featured ten exhibitors, including Gulf Air, Exhibition World Bahrain, and various hotels, resorts, and destination management companies.
Dana Osama Al Saad, Deputy Chief Executive Officer for Marketing and Business Development at BTEA, emphasized that Bahrain's participation in this global event is part of its ongoing effort to enhance its presence on the international tourism map. The aim is to promote Bahrain's diverse tourism offerings and advanced infrastructure.
Al Saad also underlined the significance of expanding partnerships with leading companies and stakeholders within the travel and tourism industry to attract more visitors and bolster Bahrain's reputation as a unique tourism destination. She stated that the participation offers a crucial opportunity to showcase investment opportunities in Bahrain's tourism sector and to promote major tourism projects that support sustainable growth. Additionally, the Bahrain Pavilion serves to highlight the Kingdom's rich heritage, cultural diversity, and evolving tourism landscape, demonstrating its capabilities and readiness to host significant international events, exhibitions, and conferences.