Manama: Rashid Equestrian and Horseracing Club (REHC) has announced the signing of a media sponsorship agreement with RedX Industries, as part of its continuous efforts to build strategic partnerships that enhance the development of horseracing in the Kingdom of Bahrain and strengthen its growing presence across regional and international sports and media arenas.
According to Bahrain News Agency, under the agreement, RedX Industries will be one of the sponsors of Al Raffah TV programme, which REHC is producing for the 2025/2026 horseracing season. The agreement was signed in the presence of Yusuf Osama Buheji, Chief Executive Officer of REHC, by Shaikh Ali bin Isa Al Khalifa, Chairman of the Board of Directors of RedX Industries, and Ebrahim Faisal Al Malki, Director of Communications at REHC and General Supervisor of Al Raffah programme.
This agreement reflects the Club's vision to expand cooperation with public and private sector institutions through forming quality partnerships that support the sports and media landscape in the Kingdom, and reinforce the Club's role as a leading national institution in developing and managing horseracing in line with the highest organisational and media standards.
Al Raffah TV programme is one of the Club's most prominent media initiatives. Now in its third season, it continues to highlight local and international races held at the Club's racecourse, along with addressing the technical and human aspects of this traditional sport, serving as a link between horse enthusiasts and spectators following Bahrain's racing seasons at home and abroad.
Shaikh Ali bin Isa Al Khalifa expressed his pride in signing this media partnership with REHC, stressing that it extends RedX's approach of supporting national sporting and media projects that help showcase the Kingdom of Bahrain's distinguished image. He noted that the progress witnessed in the Kingdom's horseracing sector reflects the leadership's vision and the Club's efforts to solidify Bahrain's position on the international sporting map.
He added that the company believes in the importance of sports media as a key partner in the development of the sector, emphasising that Al Raffah programme represents a platform that contributes to documenting the Club's achievements and delivering its message to a wider audience within Bahrain and abroad.
On his part, Al Malki welcomed the partnership with RedX, commending the company's role in supporting initiatives that serve Bahraini society. He affirmed that the signing of the agreement constitutes an addition to the Club's media framework and supports its direction towards producing content that reflects the progress of horseracing in the Kingdom.
He also pointed out that this partnership comes within the Club's media strategy aimed at strengthening its outreach and media impact, and enhancing public interaction with its races and events. He affirmed that cooperation with RedX embodies integration between the sports and private sectors to support the national sports movement and highlight Bahrain's status as a global destination for horseracing.