EWB and RX Global Forge Partnership to Boost Bahrain’s Exhibition Sector

Manama:Exhibition World Bahrain (EWB), in collaboration with the Bahrain Tourism and Exhibitions Authority (BTEA), has signed a Memorandum of Understanding (MoU) with RX Global, a leading global events and exhibition organizer, aimed at exploring collaborative opportunities in Bahrain. This initiative seeks to facilitate trade and create avenues for investment and growth through exhibitions.

According to Bahrain News Agency, the MoU was signed by Aage Hansen, General Manager of Exhibition World Bahrain, and Hugh Jones, CEO of RX Global, in the presence of Fatima bint Jaafar Al Sairafi, Bahrain's Minister of Tourism. The agreement signifies a mutual commitment to utilizing exhibitions as a means to connect businesses, support economic activity, and boost Bahrain's business events sector.

Fatima bint Jaafar Al Sairafi emphasized Bahrain's strategic efforts to enhance its status as a premier destination for international exhibitions. She expressed that partnerships with renowned organizers like RX Global are crucial in attracting exhibitions that facilitate trade and encourage investment, thereby contributing to the national economy and the growth of various industries.

Sara Ahmed Buhejji, CEO of BTEA and Chairperson of EWB, highlighted that the MoU is a significant step towards strengthening Bahrain's engagement with international exhibition organizers. She noted the potential for RX Global's industry experience and international network to help attract exhibitions that connect businesses and foster economic value.

Hugh Jones, CEO of RX Global, stated that Bahrain is positioned to play a pivotal role in connecting businesses and driving economic growth in the region. He expressed enthusiasm for leveraging RX's experience and resources to support the exhibition industry's development in Bahrain and create promising opportunities for businesses.

The MoU outlines an active dialogue between the parties to share information on potential opportunities and explore collaborations. It provides a framework for identifying projects, with specific initiatives to be agreed upon separately. The agreement underscores the role of exhibitions in business development and aligns with Bahrain's economic and tourism goals.