Manama:The Kingdom of Bahrain inaugurated the 93rd UFI Global Congress at Exhibition World Bahrain (EWB), gathering senior executives and industry leaders globally to discuss the future of the exhibitions industry. This marks the first time Bahrain is hosting the Congress, reinforcing its status as a key destination for business tourism and international events.
According to Bahrain News Agency, the opening ceremony was attended by prominent figures including Fatima bint Jaafar Al Sairafi, Minister of Tourism; Sara Ahmed Buhejji, CEO of the Bahrain Tourism and Exhibitions Authority (BTEA) and Chairperson of Exhibition World Bahrain; and Chris Skeith OBE, CEO and Managing Director of UFI. Minister Al Sairafi emphasized that this event signifies an important milestone for Bahrain's tourism and business event sectors, showcasing the Kingdom's growing reputation in the international exhibitions industry.
The Congress offers a platform to highlight Bahrain's unique blend of heritage, hospitality, attractions, and culinary experiences, all supported by advanced infrastructure. Sessions during the Congress focus on global business environment changes and opportunities for the exhibitions industry to adapt and grow. Plenary discussions and exchanges aim to foster partnerships and innovative ideas that add value to the industry both regionally and globally.
The event is expected to provide significant networking opportunities, fostering connections among exhibition organizers, venue operators, and industry stakeholders. This further cements Bahrain's role as a gateway to business opportunities in the Gulf and beyond. Exhibition World Bahrain, since its opening in November 2022, has played a significant role in enhancing Bahrain's capacity to host major international gatherings, emphasizing its ability to host such prestigious events.