Manama:The Labour Market Regulatory Authority (LMRA) has unveiled "Sanad," an AI-powered virtual assistant designed to offer instant support and respond to customer inquiries 24/7 via its website, lmra.gov.bh.
According to Bahrain News Agency, this new service is part of the government's initiative to enhance service delivery and promote digital transformation. It offers fully digital procedures, a more user-friendly interface, and reduces the number of required approvals by 25%. Additionally, service-level agreement times have been cut by at least 25%, with service information standardized across all platforms.
Essam Ramadhan, Head of Human Resources and Training at LMRA, stated that Sanad enhances customer communication by providing continuous assistance and leveraging artificial intelligence advancements. He emphasized that the LMRA will continue to embrace modern technologies to streamline procedures, save time and effort for both individuals and businesses, and boost operational efficiency.
The launch of Sanad is part of broader governmental efforts to improve public services. Over 1,300 services have been documented, translated, and published, with 800 services redesigned based on feedback from the Tawasul National Suggestions and Complaints System, investor feedback, and service assessments.