Manama: NAD Holding Group has announced its silver sponsorship for the third season of the "Al Raffah" television programme, in partnership with the Rashid Equestrian and Horseracing Club (REHC). This sponsorship is part of its initiative to support national efforts aimed at promoting media and sports within the Kingdom of Bahrain.
According to Bahrain News Agency, the event also marked the signing of an Investment Memorandum of Understanding between NAD Holding Group and REHC. This agreement is intended to enhance future collaboration and explore potential partnerships in upcoming projects and initiatives within the sports, media, and investment sectors.
The agreements were signed by Yusuf Osama Buheji, CEO of REHC, and Nabeel Abdulrahman Dabwan, Founder and CEO of NAD Holding Group. The Silver Sponsorship agreement was witnessed by Ebrahim Faisal Al Malki, Director of Media and Communications at the Club.
Buheji stated that high-quality media partnerships are essential to the REHC's media strategy, aiming to bolster the presence of equestrian sports in Bahrain. He highlighted that the "Al Raffah" programme serves as a media platform capturing the essence of horseracing. The partnership with NAD Holding Group ensures the programme's development and continuity, particularly during events like the Bahrain International Trophy, His Majesty the King's Cup, the Crown Prince's Cup, and the Bahrain Turf Series.
Dabwan expressed appreciation for the collaboration and emphasized NAD Holding Group's dedication to supporting national sports media. He remarked that developing sports media content is crucial for strengthening Bahraini identity and promoting equestrian sports. The sponsorship of the "Al Raffah" programme is a testament to the Group's commitment to promoting horseracing both locally and regionally.
In its latest season, the "Al Raffah" programme continues to offer live coverage and in-depth reports from the REHC racecourse. This contributes to audience engagement and showcases the competitive nature of the sport, along with the technical skills of horses and jockeys.