Manama:Mazad, a prominent digital auction and marketplace platform in Bahrain and part of the Mumtalakat portfolio, has entered into a partnership with Soor, an insurance aggregator based in Bahrain. This collaboration aims to enhance the digital purchasing experience by allowing buyers to insure their purchases directly through Mazad.
According to Bahrain News Agency, the partnership was announced during the Fintech Forward 2026 event, supported by the Labour Fund (Tamkeen). The agreement highlights the event’s significance in fostering strategic partnerships and driving innovation in Bahrain’s fintech ecosystem.
The new alliance will enable Mazad users to view, compare, and purchase insurance options from licensed insurers in Bahrain. Customers can insure various categories such as vehicles and properties in a seamless process integrated with their purchase on the Mazad platform. This initiative provides a comprehensive solution from purchase to protection, catering to customers' needs in one place.
Nezar Habib, CEO of Mazad, emphasized that insuring assets like vehicles and properties is a critical step following their purchase. By integrating insurance options into the Mazad platform, customers can now complete their transactions and secure their assets entirely online, reinforcing Mazad’s commitment to enhancing the digital financial services landscape in Bahrain.
Qasim Albaqali, CTO and Co-founder of Soor, stated that the partnership aligns with their mission to simplify and make insurance accessible. He highlighted the convenience offered to buyers, who can now choose from licensed insurance providers in Bahrain with ease. Albaqali expressed pride in collaborating with Mazad to streamline asset protection for customers across the Kingdom.
Insurance options will be accessible via mazad.bh and the Mazad app, with further updates communicated through Mazad’s official channels.