Manama:The Bahrain Tourism and Exhibitions Authority (BTEA) Board of Directors convened for its fourth regular meeting of 2026, led by Tourism Minister and BTEA Chairperson Fatima bint Jaafar Al Sairafi, with Chief Executive Officer Sarah Ahmed Buhiji in attendance.
According to Bahrain News Agency, the Minister emphasized the importance of enhancing Bahrain's tourism sector through innovative initiatives and expanded offerings, which are crucial for sustaining growth and boosting the sector's contribution to the national economy.
During the meeting, the Board assessed the tourism sector's performance for the third quarter of 2026 and evaluated the outcomes of BTEA's marketing efforts to attract more tourists. Discussions also covered the upcoming calendar of events, aimed at enriching visitors' experiences and increasing tourism and commercial activities.
Additionally, the Board reviewed ongoing tourism projects, licensing developments, and initiatives to fortify Bahrain's MICE (Meetings, Incentives, Conferences, and Exhibitions) sector. They also discussed the latest updates on the Bahrain International Exhibition and Convention Centre, focusing on its capacity to draw major international events and conferences.