Valletta:Bahrain's membership in the World Travel and Tourism Council (WTTC) is set to bolster its position in the global tourism industry and facilitate collaboration with international tourism organizations, industry leaders, and investors.
According to Bahrain News Agency, Fatima bint Jaffar Al Sairafi, Bahrain's Minister of Tourism and Chairperson of the Bahrain Tourism and Exhibitions Authority (BTEA), discussed the benefits of this membership during the WTTC's 26th Global Summit in Valletta, Malta, held from October 7 to 9, 2026. The summit was attended by ministers, government officials, chief executives, investors, and representatives from international travel and tourism companies.
Al Sairafi emphasized that the membership underscores Bahrain's commitment to expanding international tourism partnerships and strengthening ties with the global private sector. She noted the potential for exchanging expertise, attracting investment, and enhancing tourism destinations and products through international cooperation.
The membership will allow Bahrain to participate in WTTC's specialized initiatives and programs, offering further opportunities for tourism cooperation and investment. Al Sairafi highlighted the importance of engaging with global tourism platforms to stay abreast of developments in the sector, particularly in the areas of data, technology, and artificial intelligence, to enhance tourism programs and support sustainable tourism.
The WTTC, representing the private sector in the global travel and tourism industry, unites leaders from major international companies. Its initiatives focus on assessing the economic impact of tourism, fostering public-private partnerships, promoting sustainability, facilitating travel, and providing research and data to support cooperation and investment.