Manama:The National Initiative for Agricultural Development (NIAD), in collaboration with the National Hotels Company, has executed a tree-planting project on Al Quds Avenue. This effort marks the sixth phase of the national Forever Green afforestation campaign.
According to Bahrain News Agency, the project saw participation from notable figures including Shaikha Maram bint Isa Al Khalifa, NIAD Secretary-General, Zaher Al Ajawi, CEO of National Hotels Company, and Peter Dubecky, General Manager. The initiative is part of a broader national effort to enhance green cover, improve urban landscapes, and boost environmental quality across Bahrain while engaging the private sector in sustainable development.
Shaikha Maram emphasized that the Forever Green campaign underlines Bahrain's dedication to fostering a culture of afforestation and elevating public awareness on the importance of green spaces. She pointed out NIAD’s strategic collaborations with various organizations to ensure a unified approach towards achieving national environmental sustainability objectives.
In addition, Shaikha Maram acknowledged the significant role of National Hotels Company, highlighting that private-sector involvement in environmental endeavors signifies a commitment to social responsibility and bolsters the sector's contribution to national priorities. She underscored the importance of enduring partnerships in maximizing the impact of environmental initiatives throughout the Kingdom.
Zaher Al Ajawi expressed the company's pride in supporting the Forever Green campaign, affirming its dedication to community and environmental initiatives. He highlighted that investing in environmental projects is tantamount to investing in quality of life and future generations, stressing the need for cooperation among national institutions to foster responsible practices and enhance environmental consciousness.
The sixth phase of the Forever Green campaign is set to continue until June 2027, uniting government bodies, private-sector organizations, and the public in efforts to expand green spaces across Bahrain and foster a collective commitment to environmental preservation.