Manama: As part of ongoing government efforts to improve service quality and re-engineer services, the Ministry of Industry and Commerce developed the application service for registering a trademark or service mark in one class. The service enables applicants to submit an application to register their trademark to ensure its protection. Through the service, the application is initially examined from technical and legal aspects before proceeding to the subsequent stages of the trademark registration process.
According to Bahrain News Agency, under the developed service, the timeframe for completing the service has been reduced, while the number of required documents and approvals has also been reduced. The application steps and procedures have been simplified, the user interface and experience improved, application forms converted into electronic forms, and service information published across various channels standardised. These measures contribute to facilitating procedures for obtaining the service and enhancing the efficiency of its delivery.
Eman Ahmed Al Doseri, Undersecretary of the Ministry of Industry and Commerce, affirmed that the development of the service comes as part of the ministry's ongoing review of its services and service delivery standards, enhancing work efficiency and ensuring greater clarity of procedures for customers. She noted the ministry's keenness to continue developing its services in line with beneficiaries' needs, while enhancing the quality and efficiency of the services provided and the effectiveness of the work system.
She explained that the developed service enables applicants to electronically submit an application to register a national trademark or service mark in one class of the Nice International Classification of Goods and Services, whether for visible marks in the form of words or images, or non-visible marks, such as sound or scent marks, in accordance with the approved requirements. This provides beneficiaries with easier and clearer procedures and reduces the time and effort required to complete the registration application.
As part of ongoing government efforts to develop and re-engineer government services, more than 1,300 government services have been documented, translated, and published, with around 800 services undergoing development and re-engineering across various government sectors. This is based on proposals and feedback received regarding government services through the National System for Suggestions and Complaints, Tawasul, investor feedback, and secret shopper reports evaluating government services, as well as the launch of guidance manuals and service level agreements. These efforts contribute to improving procedural efficiency, enhancing service quality, strengthening beneficiary experience, and supporting the government's digital transformation journey.